Biography of Global Brand: Routledge Studies in Marketing

Decoding Coca-Cola: A Biography of a Global Brand (Routledge Studies in Marketing)

by Cindy Watson

4.2 out of 5

Language	:	English
File size	:	6837 KB
Print length	:	250 pages
Screen Reader	:	Supported

FREE

Routledge Studies in Marketing is a prestigious book series that publishes cutting-edge research on marketing from a global perspective. The series was founded in 1995 by Professor Malcolm McDonald, who served as its editor-in-chief until 2010. Under McDonald's leadership, the series quickly established itself as one of the leading outlets for marketing scholarship in the world.

The series publishes a wide range of books, including monographs, edited collections, and textbooks. The books cover all aspects of marketing, from consumer behavior to marketing strategy. The series is particularly known for its focus on global marketing, and many of the books in the series have been translated into multiple languages.

The Routledge Studies in Marketing series has published some of the most influential marketing books of recent years. These books have helped to shape the way that marketers think about and practice marketing. The series has also played a major role in the development of marketing as a discipline.

The Routledge Studies in Marketing series is a testament to the power of marketing research. The books in the series provide valuable insights into the behavior of consumers and the effectiveness of marketing strategies. The series is an essential resource for anyone who wants to stay up-to-date on the latest marketing research.

Malcolm McDonald

Malcolm McDonald is a professor of marketing at the University of Strathclyde in Glasgow, Scotland. He is the founder and former editor-in-chief of the Routledge Studies in Marketing series. McDonald is a leading expert on global marketing, and he has published numerous books and articles on the subject. He is also a frequent speaker at marketing conferences and events.

McDonald's research interests include global marketing strategy, consumer behavior, and marketing research. He has conducted research in a variety of countries, including the United States, the United Kingdom, and China. McDonald's work has had a significant impact on the field of marketing, and he is considered one of the leading marketing scholars in the world.

The Routledge Studies in Marketing series is a valuable resource for anyone who wants to stay up-to-date on the latest marketing research. The books in the series provide valuable insights into the behavior of consumers and the effectiveness of marketing strategies. The series is an essential resource for anyone who wants to be a successful marketer.

Decoding Coca-Cola: A Biography of a Global Brand (Routledge Studies in Marketing)

by Cindy Watson

4.2 out of 5

Language	:	English
File size	:	6837 KB
Print length	:	250 pages
Screen Reader	:	Supported

FREE